Acquisition01
Where customers come from
Creative, media buying, and the measurement sitting under every dollar that leaves the account.
Internet software · owned and operated
We start, buy, and run internet software — and we keep it.
Internet Downloads LLC holds a portfolio of software companies and puts its own operators inside each one. A short list of outside teams gets those same operators on their product.
We operate every product we own — and we only advise where we've already done the work.
We buy control and hold it. Each company keeps its own name and its own team, and gets our servers, our money, and our engineers behind it. We're not investors reading a quarterly deck — we cut releases, answer support tickets, and carry what one product learns into the next one.
Advisory came second and stays second. Nothing reaches a partner until it has run for months on our own machines, with our own customers and our own staff paying for the mistakes. The roster stays short deliberately.
operating sequence03 complete · 01 continuous
- 01StartFrom an empty repositoryDone
- 02BuyControl, never a sliceDone
- 03RunOur people, every dayDone
- 04ReinvestWhat we learn goes back inOngoing
Outside the portfolio, we sit with a few teams on the decisions that separate software that grows from software that stalls. Every engagement comes out of a product we run ourselves.
Product02
First click to habit
Signup, the moment it clicks, and the reason someone opens it again on a Tuesday morning.
Payments03
Getting paid
Processors, currencies, and disputes — the money wiring that has to hold once real volume arrives.
Applied AI04
AI doing real work
Agents and assistants handling live jobs in the product and in support, with humans reading the output.
Expansion05
The next country
Which market to open and how to open it: real translation, legal homework, and customers you actually speak to.
Embedded06
Inside your team
Months next to your people, hands on the creative, the channels, and the hiring. Not a deck and a handshake.
03how we work
01
We only sell what we run.
Everything we recommend was paid for, staffed, and broken on our own customers before it left the building.
02
A short list, on purpose.
A small number of products, held close. Most teams who ask each year get a no, and they get it quickly.
03
The work stays in the room.
No case studies, no logo wall, no talking about the work in public. Who we work with is between us.
04
Year five beats December.
We'll take the growth that's still compounding in five years over the number that looks good this quarter.
Get in touch.
Selling a product, looking for an operator, or just checking whether there's a fit — write to us and you'll get an answer.
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